Market
Downtown Bellevue is bustling with high-end retail and restaurants, and Two Lincoln Tower is located in the heart of it all, with outstanding views of both Seattle and Mt. Rainier.
Asset Class
We’ve done multifamily before — and a lot of it — but with apartment homes and five-star service this exceptional, the term ‘luxury’ doesn’t even begin to cut it.
Client
As one of the best players around — owners of The Bellevue Collection, One Lincoln Tower, and more — Kemper Development Company was an exciting new partnership for us.
Brand Strategy
Brand Positioning // Brand Lifestyle Shoot // Architectural Shoot
The brand strategy was designed to attract Eastside mobile professionals and mature downsizers who value the freedom and flexibility that comes with leasing over buying, and bucking other often associated and tired traditions. This concept pivots on three key elements: a sense of avant-garde, use of artistic elements such as paintings and drawings, and celebration of unconventional life stage choices.
Campaign Planning and Measurement
Marketing Audit // Campaign Baseline Measurement // Campaign Modeling // Campaign Planning // Campaign Execution // Campaign Performance Reporting
Ultimately, the team aligned on a plan focused primarily on targeting only the most qualified prospects directly (through residents, social, and influencers) and indirectly (through brokers, realtors, and employers), and improving onsite conversion rates with a special ‘wow’ factor to delight and inspire, while keeping cost per lease application within an optimal range.
Design and Content
Website Redesign and Social Enhancements // Collateral Redesign // Tour and Move-In Gift Design // Print, Digital and Social Advertising Design // Model Unit Enhancements //Broker Outreach Design
Every touch point was thoughtfully designed to attract and delight Two Lincoln Tower prospects. From the new website to new collateral, tour gifts and enhanced model units, broker outreach and move-in gifts, each and every aspect of the digital and on-site experience was orchestrated to impress and influence the Eastside’s most discerning residents.
