Two Lincoln Tower

One of the newest additions to Kemper Development Company’s growing Eastside enterprise, Two Lincoln Tower provides apartments homes with unrivaled finishes and five-star service. We were thrilled to secure an exciting engagement to finesse this super luxury apartment building’s brand and campaign efforts.

Market

Downtown Bellevue is bustling with high-end retail and restaurants, and Two Lincoln Tower is located in the heart of it all, with outstanding views of both Seattle and Mt. Rainier.

Asset Class

We’ve done multifamily before — and a lot of it — but with apartment homes and five-star service this exceptional, the term ‘luxury’ doesn’t even begin to cut it.

Client

As one of the best players around — owners of The Bellevue Collection, One Lincoln Tower, and more — Kemper Development Company was an exciting new partnership for us.

Brand Strategy

Brand Positioning // Brand Lifestyle Shoot // Architectural Shoot

The brand strategy was designed to attract Eastside mobile professionals and mature downsizers who value the freedom and flexibility that comes with leasing over buying, and bucking other often associated and tired traditions. This concept pivots on three key elements: a sense of avant-garde, use of artistic elements such as paintings and drawings, and celebration of unconventional life stage choices.

Campaign Planning and Measurement

Marketing Audit // Campaign Baseline Measurement // Campaign Modeling // Campaign Planning // Campaign Execution // Campaign Performance Reporting

Ultimately, the team aligned on a plan focused primarily on targeting only the most qualified prospects directly (through residents, social, and influencers) and indirectly (through brokers, realtors, and employers), and improving onsite conversion rates with a special ‘wow’ factor to delight and inspire, while keeping cost per lease application within an optimal range.

Design and Content

Website Redesign and Social Enhancements // Collateral Redesign // Tour and Move-In Gift Design // Print, Digital and Social Advertising Design // Model Unit Enhancements //Broker Outreach Design

Every touch point was thoughtfully designed to attract and delight Two Lincoln Tower prospects. From the new website to new collateral, tour gifts and enhanced model units, broker outreach and move-in gifts, each and every aspect of the digital and on-site experience was orchestrated to impress and influence the Eastside’s most discerning residents.

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