The Vault

When Harbor Associates tapped us to help reposition one of Denver’s most iconic historic buildings, we didn’t expect to fall so immediately in love with the asset: a one-of-a-kind, epic former bank boasting massive gaping vaults, a frieze, and a stunning lobby. We were thrilled to work on such a jaw-dropping property and immediately (and happily!) broke into discovery to help Harbor Associates leverage the asset’s rich history, appeal to target segments, and differentiate from the competition.

Market

Steeped in local history and charm, the 1907 asset is located in the heart of downtown Denver.

Asset Class

This office building is one of Denver’s most iconic historic landmarks, with previous lives as the former Denver National Bank Building and one of the city’s most beloved steakhouses, the Broker Restaurant.

Client

Harbor Associates called us just as they were about to close on the off-market, all-cash deal and we were thrilled to step in and help them position the asset as part of the pre-acquisition team.

Brand Strategy

Brand Positioning // Logo Design

Leveraging the building’s rich history and impressive bank vaults, we developed a timeless visual identity and tagline (“Unlock a new story”) that capitalized on the concept of the building as a vault for local history, memories, and innovation. 

Design and Content

New Collateral // New Website

Designed to help Harbor Associates and its office and retail brokers attract the very best tenants, we infused all elements of design and content with a sense of both history and modernity, combining historical imagery with digital animations, and authentic storytelling with compelling renderings.

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