NV

From the very beginning, this project was unique. Unlike the thousands of other properties erected each year, the ownership and investor teams wanted to create a sense of cohesion and unity before a single shovel hit the soil. We were there from the very start all the way to the grand finale — from architect selection to organizing a 5-star French dinner for the closing celebration — we were at the helm, helping this project become one “like no other.”

Market

The latest addition to Portland’s Pearl District, this 26-story residential high-rise is located in one of the country’s hottest micro-markets.

Asset Class

This multifamily building is unlike any other in downtown Portland, and we were thrilled to share its story with the world.

Client

One of our favorite clients, Unico Properties, tapped us to create a brand identity that would influence all aspects of the project.

Brand Strategy

Brand Positioning // Naming

From the beginning we knew that NV was truly unlike anything else, which is the reason why we rooted the brand concept in the idea of “envy,” a play on the French phrase¬†autre ne veut,¬†or “I want no other”.

Campaign Planning

Campaign plan

Through close collaboration and regular communication with internal and external team members, we ensured the project stayed on track and budget, while rolling out a strategic pre-leasing campaign plan designed to garner the type of attention this beauty deserved.

Design and Content

Art Programming // FF&E Selection // Interior Signage // Exterior Signage // Website // Brochure // Stationery

Aiming to translate and inject NV’s brand identity into every detail of the project, from interior and exterior signage, to high-concept, marketing materials, to a pre-leasing website that drove over 7,000 visitors in anticipation of opening and served as the number one lead generation tool, we brought thoughtful and innovative art direction and design management to every aspect of the project.

Tags: , ,