Circa

An office building located on Denver’s enticing Platte Street, the Circa Building was a town square during the area’s Gold Rush era and had a rich history as part of the public commons. With a pedestrian bridge that connects to downtown Denver, the area was quickly attracting a young, professional and millennial base. Our longtime client Unico Properties wanted a brand strategy to target this segment and a thoughtful approach to the site’s history and we were thrilled when they came to us to deliver it.

Market

Located on charming, historical Platte Street tin Denver’s up-and-coming Highland neighborhood, which is home to a fast growing community of young professionals.

Asset Class

This office building was formerly a town square during Denver’s legendary gold rush.

Client

We love working with long-time client Unico Properties, who acquired this development site through an off-market deal.

Brand Strategy

Brand Repositioning // Logo Design // Brand Lifestyle Shoot

Inspired by the site’s historical and legendary roots during Pike’s Peak Gold Rush, we developed a differentiating approach that married nostalgia for the beloved Platte Street’s past with the promise of Denver’s innovative, creative future.

Campaign Planning and Measurement

Collateral Design // Website Design // Tour Gift Design // Broker Gift Design

We created customizable, lifestyle-oriented toolkits for office and retail brokers to drive inquiries and tour conversions across all potential tenant industries.

Design and Content

Bespoke VIP gifts // Custom-designed website // High-design brochures

Using custom brand photography that captures the youthful, contemporary lifestyle and amenities Circa will provide tenants, we developed marketing materials that balance historical authenticity with modern daily life.

Tags: Brand Strategy, Campaign Planning & Measurement, Design & Content