Circa

An office building located on Denver’s enticing Platte Street, the Circa Building was a town square during the area’s Gold Rush era and had a rich history as part of the public commons. With a pedestrian bridge that connects to downtown Denver, the area was quickly attracting a young, professional and millennial base. Our longtime client Unico Properties wanted a brand strategy to target this segment and a thoughtful approach to the site’s history and we were thrilled when they came to us to deliver it.

Market

Located on charming, historical Platte Street tin Denver’s up-and-coming Highland neighborhood, which is home to a fast growing community of young professionals.

Asset Class

This office building was formerly a town square during Denver’s legendary gold rush.

Client

We love working with long-time client Unico Properties, who acquired this development site through an off-market deal.

Brand Strategy

Brand Repositioning // Logo Design // Brand Lifestyle Shoot

Inspired by the site’s historical and legendary roots during Pike’s Peak Gold Rush, we developed a differentiating approach that married nostalgia for the beloved Platte Street’s past with the promise of Denver’s innovative, creative future.

Campaign Planning and Measurement

Collateral Design // Website Design // Tour Gift Design // Broker Gift Design

We created customizable, lifestyle-oriented toolkits for office and retail brokers to drive inquiries and tour conversions across all potential tenant industries.

Design and Content

Bespoke VIP gifts // Custom-designed website // High-design brochures

Using custom brand photography that captures the youthful, contemporary lifestyle and amenities Circa will provide tenants, we developed marketing materials that balance historical authenticity with modern daily life.

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