VMO is an ideal option for innovative executives in the real estate sector, be it commercial, multifamily, mixed-use, hospitality, tourism and more. A Virtual Marketing Office provides you with outsourced marketing expertise and capacity to help you achieve your key business objectives. We also offer you resource flexibility, fresh eyes, and cross-industry perspective to advance and support your organization's most important initiatives and benefit teams, brands, and campaigns.
VMO can partner with you to help create the effective and efficient marketing team and results you envision and need. We will co-design and help implement the organization, strategy, processes, and tools required to enhance your company’s or asset’s reputation, create demand, enable sales, generate market intelligence, and optimize operations. Key areas of expertise include strategic planning, brand audits, spend analysis and budgeting, organizational design, agency RFPs, planning and measurement framework, and tool development for return on marketing investment analysis.
Be it for a ground-up development, significant repositioning, upcoming acquisition or disposition, VMO takes you through a proven step-by-step process that ensures effective real estate branding strategy each and every time. We begin with a robust discovery process, analyzing your business goals, offerings and materials, key audiences, markets, competitors, and industry trends. We conclude with data-driven positioning and value proposition recommendations supported by mood boards, naming, and tagline explorations. We then transition to visual identity development and messaging matrix development, where the strategy comes to life.
As your real estate marketing consultants, VMO analyzes your business goals, helps you clearly and directly align your campaigns to those goals, and creates detailed tactical plans to help build your reputation, drive demand, enable sales, and generate market intelligence. Campaigns are critical investments in every organization; that’s why we ensure campaign success is measurable so you can understand and analyze your campaign performance and return-on-marketing investment and optimize tactics as required.
VMO taps into a range of design disciplines to create the campaign assets required to execute your strategic real estate branding and marketing plans. Campaign assets often include custom photography, promotional videos, brochures, HTML email templates, websites, social content, and branded merchandise. Our talented team of creative strategists, content developers, and project managers consistently deliver exceptional value for the unique needs of the built environment.
VMO prides itself on its program and project management expertise. Every major project goes through key phases required for success. To begin, we define scope, timeline, budget, key stakeholders, activities, and deliverables. We then detail milestones and deadlines, processes and tools required, and resource allocations. During execution, we develop and deliver on schedule, on or under budget, and to an exceptional standard of quality. Regular reviews of budget and schedule, issue and risk analysis, and reporting is conducted throughout the entirety of the project.
VMO provides deep expertise in business, brand strategy, and built environment experience design, providing outstanding and measurable results. We offer consulting on brand alignment and integration via architecture and interior design, FF&E selection, artwork programming, amenities, private and public engagement tactics, and retail strategy. When brand concepts are integrated at all key touchpoints, they create an exceptional and holistic experience that drives value for your users, investors, and communities.
VMO often supports clients’ needs past initial project delivery, acting as their marketing management firm. Examples of ongoing needs may include: web content updates and analytics; social media execution and analytics; marketing material updates, including brochures, fact sheets, and case studies; and monthly campaign measurement and performance reporting. This offering is for existing clients only, with services retained on a monthly basis.