VMO provides marketing consulting services to the nation’s most innovative owners and developers to create unique brands and built environments that enrich lives, buildings, and communities. We embrace complex branding and marketing challenges related to new, repositioned, or underperforming assets, and we overcome those challenges with data-driven brand and marketing strategy, world-class campaign creative, and insightful measurement and reporting.
We are a boutique Certified Women Owned Business located in Seattle, Washington. Our savvy, driven team of marketing consultants will become the best hires you never had to make.
Because we are champions for women in the real estate industry, and especially those in ownership and leadership roles, we offer preferred pricing for women-owned businesses and developers. And because we believe in the work that we do and its ability to generate significant and measurable value, we will engage in fee-at-risk and equity partnership deals with innovative clients on select, high-potential projects. Lastly, because we are committed to social good, we offer discounted or pro bono services to nonprofit organizations, homeless and affordable housing initiatives to help ensure successful outcomes for all types of communities.
Anna-Lea Dieringer is a seasoned marketer with over two decades of experience across a range of industries. She is objective and methodical, with eyes always locked on the bigger picture. Her expertise in research, strategy, design, measurement and insights, in tandem with her goal-driven methods, have resulted in an unflinching command of world-class branding and marketing practices. The projects she spearheads will be done right the first time–and the results will wow you.
Erina is a real estate marketing veteran with deep expertise in some of today’s hottest markets including Seattle, Portland, and Denver. A fearless but calculated risk-taker, she is always focused on the client’s goals and bottom line. Her depth of experience in real estate marketing and program management, combined with her high-energy, outcome-focused approach have resulted in the refined skill of game-changing leadership. Erina was a 2017 ‘One to Watch’ Finalist NAHB Multifamily Pillars of the Industry Awards.
April is creative, organized, and energetic, applying exceptional project management and real estate marketing skills to clients’ biggest opportunities and most complex challenges. With over a decade of experience in leading organizations, including key brand and marketing management roles at Schnitzer West and CBRE, she brings valuable perspective, rigor, and passion to each and every project in the built environment. If April’s on your project, you pretty much won the lottery.
Lauren is driven and enthusiastic, fueled by her passion to make valuable impacts. From strategy to implementation, and all the countless details in between, Lauren is a critical member of any project team, helping turn clients’ visions into reality. With a background in content development and creative communications, she brings a spark to every project she touches, while her thoughtful attention to detail and love of systems ensures every deadline is met and expectation exceeded.
Hanna loves to mix it up. A true left brain/right brain superstar, she is both highly analytical as well as a creative thinker. She supports virtually every aspect of a project, providing project management as well as insights that produce results. Not only is Hanna a life-long learner, absorbing a breadth and depth of knowledge wherever she goes, she is also quick on her feet, not to mention fluent in Mandarin. Hanna’s strategic mindset makes her an incredible addition to any assignment.
Pam leads the finance function at VMO, exercising her fluency in the language of business. Her organizational precision and fastidious attention to numbers provide accurate and timely information for all VMO’s programs, projects, and clients. With a background in business studies and education, she brings her expertise to formulate responsible and savvy forecasting as well as day-to-day financial decision making.
Kathy Clifford, Team Relationship Expert
Often referred to as a treasured ‘team doctor,’ Kathy moves beyond canned solutions to jump in, assess your team’s unique position, and coach the entire team to develop healthier relationships that lead directly to high-performance results. She caters to those clients dedicated to investing in and developing an active culture where employees are respected and empowered to serve the best interests of the organization.
Darrel Rhea, Rhea Insight
Darrel has over 30 years of experience consulting to executive management of Fortune 1000 companies, providing industry thought leadership demonstrated by two decades of public speaking around the world, media interviews, and authoring articles, blogs, and co-authoring the book Making Meaning. He has made significant contributions to the fields of design, market research, design research, and branding.